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Find the perfect direct mailing list to rent

Written by Mike Chantry | @hilitedirect

Free Marketing

You can see I'm using the word'Free' in this week's Headline.  The fact that you are reading it shows it got through the spam filters.

You may remember FREE was one of the 27 Magic Words I shared with you from...

Written by Mike Chantry | @hilitedirect

Ask and you will receive

When I start looking at copy for a client I first look at the headline and then the close.

I've seen many great letters that have been badly let down by confusing and ambiguous attempts to close the sale.


Written by Mike Chantry | @hilitedirect

Magic Quotation Marks

The Magic Words I included last week from Ted Nicholas's book of the same name went down well so this week I include another simple trick.

Here's what Ted said:

"Studies show that an ad headline draws 28% more attention if Quotation Marks are around...

Written by Mike Chantry | @hilitedirect

27 Magic Words

Although it only seems like yesterday, it's been 22 years since Hilite first published the UK edition of Ted Nicholas's 'Magic Words'.

I recently re-read the book and the 316 page book is packed to bursting with direct marketing gems.

Over the coming weeks I...

Written by Mike Chantry | @hilitedirect

Landing Top Responses from your Landing Pages

When we talk to new online clients one of the first things we discuss with them are their landing pages.

We know that a few simple tweaks will show massive returns for the time and money spent and is a good way for us to quickly show our worth to new clients.

While most...

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