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Find the perfect direct mailing list to rent

Written by Mike Chantry | @hilitedirect

Postcards Reduce Costs, but also Response

About once a week we have a client who asks about postcard mailings.  There’s little doubt that they work in the States but you see so few of them in the UK.
 
Mail a postcard and your print costs are cut, there’s no envelope or enclosing costs either. ...

Written by Mike Chantry | @hilitedirect

Money Back Guarantees - Essential for Maximum Response

Last week I was speaking to a newcomer to direct marketing. He had a product that looked good, had great margins and he had written a sales letter that wasn’t half bad for a first attempt.
 
He was keen to learn and asked how I thought the letter could be improved. He had...

Written by Mike Chantry | @hilitedirect

Get out your Fountain Pen

There are now machines that hold pens that “handwrite” personalised envelopes and notes. Of course, it’s possible to laser print “handwriting” on to envelopes etc but the finished look of the machine’s “handwriting” is very realistic.
...

Written by Mike Chantry | @hilitedirect

What Online Lead Gen can learn from Offline?

In the pre-internet days we worked with several clients who ran small ads in the national press to get leads.

Hence, we did lots of tests to find the best way to work those leads. We found the following:

1. Get your first follow up out to the lead very quickly, same day, by first...

Written by Mike Chantry | @hilitedirect

Try Giving Money Away!

Over the years I've read articles from tens of copywriters all claiming to be the first to include a banknote or a coin on their sales letters to boost response.

The earliest claim I’ve read is from Robert Collier, way back in the 1930’s.  Although I'm sure some...

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