X

Join 10,000 Fellow Marketers

Get expert marketing tips straight to your inbox and become a better marketer. Subscribe to the Hilite Marketing Blog below.

Email address (required)
First name (required)

We promise to never pass on your email address to anyone else.

 

Find the perfect direct mailing list to rent

Written by Mike Chantry | @hilitedirect

Til Death Us Do Part

Today we are going to explore an area that many people aren’t comfortable with … our own demise.

Benjamin Franklin once said there are only two things that are certain “death and taxes”. A client of ours once joked that there was only one certain way to get...

Written by Mike Chantry | @hilitedirect

Do your own Infomercial

I know very few people who have tried infomercials in the UK. Production costs are massive and while it may now be possible to test the media more cheaply than before you need mega bucks to get started.

Several of our American friends make a fortune from their infomercials, so I decided...

Written by Mike Chantry | @hilitedirect

Is there a place for Market Research?

When I studied marketing all those years ago I was very interested in the value of market research.

When I found direct marketing a few years later I realised that the best research was testing live products where people vote with their credit cards. Market research then seemed a...

Written by Mike Chantry | @hilitedirect

Blog image

I have several highly intelligent clients. I am in awe of their use of the English language. Regrettably their market is not Oxford Dons or subscribers to 'Granta' so their highly crafty copy just flies over the heads of 95% of their prospects.

I remember having discussions, over...

Written by Mike Chantry | @hilitedirect

Overcoming Writer's block

Gene Schwartz is one of the all-time American great copywriters. After reading one of his books recently I picked up on a great idea to overcome writers block. I tried it and it worked!

It was simply this:

1. Pick a project, any project.
2. Get a timer, with an alarm
...

Blog Archive

Get These Blog Posts In Your Inbox

Sign up for our enewsletter today and we'll help you revolutionise your business. Get our 24 Email Marketing Tips for Prospecting as soon as you register.

* indicates required